Italian super car manufacturer Automobili Lamborghini is suing North American Exotic Replica Cars Inc. (NAERC) over illegal use of trademarked logos and creation of counterfeit imitations of the companies famous models. You might be thinking what’s the big deal, replicas are made all over the world, but Lamborghini is accusing NAERC of blatantly using the name ‘Lamborghini’ and using the company logos which obviously dilutes the companies brand equity. Infact most people cant distinguish between the replica’s and the real thing. The replica’s are built on a custom chassis or a Pontiac Fiero and customized according to the customer’s preferences, ensuring exclusivity. They don’t come cheap at $59,000 - $79,000 a piece. The small company must be shaken at the thought of fighting the mighty ‘Italian Bull’ in court.

NAERC LAMBO REPLICA