Dodge Viper Will Go on Sale - Chrysler
August 28th, 2008
Dodge Viper Will Go on Sale - Chrysler
Published on August 28th, 2008 @ 02:52:21 am , using 167 words, 152 views
Another piece of American automotive heritage will go on sale with Chrysler confirming the imminent sale of it’s iconic Dodge Viper. Chrysler on Wednesday has said that it will “explore strategic options for the Dodge Viper business". The trouble automaker has been approached by investors and is currently evaluating the proposals.
Nardelli of Chrysler said, “Viper is an integral part of this company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle.”
He added “We will do so keeping in mind the best interests of those who have shown tremendous support for the vehicle — including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts.” According to the automaker, the sale of Dodge Viper would allow it to focus on it’s core business. The Viper unit currently employs 110 staff and produces 8 cars daily.