04 July 2008
Chevrolet BEAT Mini-Car to Sell in U.S Market
All car manufacturers are facing the brunt of high fuel prices, however GM is facing more heat as it’s product portfolio is not oriented towards high fuel efficiency as compared to the Japanese or even European manufacturers. GM wants to get out of this sticky situation and the car which it thinks can get it out of the hole in America is the Chevrolet Beat mini car. The Beat is a small 3 door hatchback with a 1.2 litre turbo gasoline engine which can deliver upto 40 mpg. The Chevrolet Beat is more than a foot shorter than anything else which GM sells in the U.S market currently.

At the New York Auto Show this year the Beat managed to attract quite a few onlookers mainly because of it’s ultra hip, fast and the furious type styling. Th car’s wheelbase is stretched out with the wheels at extreme corners to generate maximum interior room.

I expect the Beat to do well in the U.S market with maximum sales coming from young buyers who can afford the $10,000 estimated starting price and need high fuel efficiency too.